Oct 102011
 
Why Every Rockstar Needs To Learn Marketing

Let’s take a quick trip to the past and rewind a few decades. Back then people would go to school, get a job, stay loyal to their employees and slowly but surely progress to a more senior position. In return they would be awarded with a steady stream of income, a pension scheme and a promise of a job for life. Well, that was back then. Nowadays it’s all a bit different. You go to school, get a job, and do a lot of job-hopping either because you think it’s going to advance your career faster or because you are [...]

May 022011
 
How Not To Get Signed

Despite all the talk of how getting signed is not going to do you many favors, most artists are still hoping to get signed. And why not, it can help you in many ways, if you are smart about it. However the effort they put into getting signed is often simply a waste of time. I still see this happening a lot. Here’s the typical blueprint: Make a high quality demo of their 3 best songs Google the address of major labels and a handful of big indie labels Make a funky package in a jiffy Send and wait for [...]

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